Advanced Graphic Design: Ad Hoc Series & Systems

ART 468 Mondays, 1:30–5.20
Location: Room 210, Green Hall
Arena channel

Instructor: Julian Bittiner
julian.bittiner@yale.edu
Teaching Fellow: Youngjin Park
youngjin.park@yale.edu

Class 1
Syllabus: Advanced GD – Ad Hoc Series & Systems
Assignment: Poster Action p.1
Reading: Made Redundant – Stuart Bertolotti-Bailey
Reference: Exercises in Style – Raymond Queneau
Slide lecture: Poster Action references

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Class 2
Assignment: Poster Action p.2
Reference: A note on (selecting) the type

Field trip reading: Opposite of Low Hanging Fruit – Moyra Davey
Field trip reference: NYPL Picture Collection Subject Headings

Additional references:
on choosing a typeface (Derek Birdsall)
Prowling the Specimen Books (Robert Bringhurst)
A Note on the Type (John Morgan)

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Class 3
Field trip: Picture Collection at New York Public Library

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Class 4
Assignment: Poster Action p.3
Assignment reference: Photomontage and Photograms

Image sources:
Flickr Commons
Yale Library Digital Collections
Harvard Library Digital Collections
Upenn Library Digital Collections
Library of Congress Digital Collections
Smithsonian Digital Collections

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Class 5
Assignment: Poster Action p.4
Slide lecture: Reuse, repetition, and iteration in poster design

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Class 6
Assignment: Pamphlet p.1
Recommended reading: Bookworks Revisited (1980, Ulises Carrión)
Screening: Bookworks Revisited slide show – Ulises Carrión

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Class 7
Assignment: Pamphlet p.2
Slide lecture: Publication genres & formats
Templates (download in Safari or Firefox): pamphlet & type specimen templates

Other reference material:
Examples: Image & text layouts
Examples: Section breaks & pages titles
Book typologies: Kinds of Book – Jost Hochuli, Robin Kinross
Classical page layout: Shaping the page – Robert Bringhurst
Modernist page layout Constructing the type area – Josef Müller-Brockmann
Typeface selection: On choosing a typeface – Derek Birdsall
About typefaces: Prowling the specimen books – Robert Bringhurst
Paragraph breaks: Indicating paragraph breaks – John Kane

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Class 8
Reference:
Table of Contents typologies
Tips for type justification
Size - Format - Stock; a concise guide to industry standards and terms

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Class 10
Assignment: Video Loop
Templates (download in Safari or Firefox): Storyboard templates
Recommended reading: The Tyranny of Convenience – Tim Wu

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Class11
Reference: Typesetting checklist

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Class 13
Assignment: Ad Hoc Anthology Production Workflow
Templates (download in Safari or Firefox): pamphlet & type specimen templates

Resources

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Paper Sellers:

• Glodan, close by and ships fast, good customer service via phone and email (will send samples, test sheets etc. for no cost) and they can cut sheets to size, if you’re looking to have total control of your grain direction.
• Paper Papers, wide variety of brands, ships fast.
• Tyco, not a huge or particularly great selection of stocks but could be good in a pinch, a lot of color stocks, some grey that could work like newsprint; NH local. They offer digital printing for standard sizes and other limited but sometimes useful techniques; and binding options as well.
• Artic Paper, Munken distributor.

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On Printing and Binding:

• Size - Format - Stock; a concise guide to industry standards and terms
• How to Book; a local guide primarily for books produced by hand or in small quantities