Yale University School of Art
1156 Chapel Street, POB 208339
New Haven, Connecticut, 06520-8339
(203) 432-2600
ART 367 INTERMEDIATE GRAPHIC DESIGN

GRAPHIC DESIGN, Art 367a 01, Intermediate Graphic Design

The focus of this class is on the various ways design functions, how visual communication takes form and is recognized by an audience. The course looks critically at three core issues inherent in design: word and image, structure, and sequence. Word and image concentrates on the primary components of design and their effect on each other. Structure focuses on the discipline�??s theories of organization and how content is shaped through the methodology employed. Sequence looks at how narrative is constructed through the use of relationship and succession. An underlying concern for this course is the analysis and refinement of an individual design methodology. The course promotes an awareness of the systematic procedures, techniques, and modes of inquiry employed while leading to a particular result. Materials fee: $150. Prerequisite: Art 132a or b. Alice Chung

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